Armageddon language – you're doomed if you use it online
‘Doomed’ may sound a little overdramatic, but in the first post on this blog I raised the spectre of how long it would take for doom-laden rhetoric, being used by the media to describe the current...
View ArticleWhy men look twice at prospective mothers-in-law
Don't be boring and only think of customers... or prospects. Think about knowledge seekers, detractors, distractors, advocates... Heck, if you find the right sweet words you can get married to them all.
View ArticleAre we all becoming users?
One of the most important things us lab rats do (when starting to work with a client) is getting them to ‘think like users’. Instead of thinking about what they want to say they must be totally...
View ArticleHighly effective email tactics
I lurve MarketingSherpa and have been a fan for years. I particularly wanted to share this chart from them on various email tactics, such as delivering content relevant to segment, email to house...
View ArticleDon't be afraid to tinker with your From line
I happen to belong to something call Groupon, an online, email driven business that harnesses the power of collective purchasing to offer money-saving coupons on anything from fish pedicures (no time...
View Article
